Intercultural Management in Focus – Fons Trompenaars’ Seven Dimensions

Cultural Dilemmas and Their Impact on International Business

Studies in Intercultural Management

In today’s global economy, intercultural management, cultural diversity, and international cooperation are key drivers of business success. Leaders and professionals operating across borders must navigate diverse value systems and communication styles—whether in negotiations, supplier relations, or day-to-day project work.

To avoid misunderstandings and foster trust-based relationships, managers need a deep understanding of cultural dimensions. Our intercultural training delivers these competencies, integrating academic research with hands-on strategies to turn cultural complexity into a competitive advantage.


Fons Trompenaars – The Manager

Fons Trompenaars, in collaboration with Charles Hampden-Turner, developed a model of seven cultural dimensions rooted in management-related challenges. Their research approach involves placing respondents in hypothetical dilemmas that arise from universal human problems, then analyzing how people from different cultures resolve them.

According to Trompenaars, culture is the way in which these dilemmas are resolved—shaped by values, history, and societal norms. The dilemmas address three core relationship types:

  • Relationships between people
  • The relationship to time
  • The relationship to the environment

A central insight in Trompenaars’ work is the rejection of the idea that culture acts as a strict “collective programming” affecting all individuals in the same way. Instead, individuals within a culture may vary significantly in their approach. This distinction is highly relevant for executives preparing for intercultural challenges.


Example Dimension – Universalism vs Particularism

This dimension measures whether individuals lean toward general rules and obligations or toward specific circumstances and relationships when making decisions.

  • Universalists – Believe that consistent rules and standards should apply equally to all, even when dealing with friends or personal situations. They see rules as a moral reference point.
  • Particularists – Place greater weight on personal relationships and specific contexts. They may prioritize loyalty to people over adherence to universal rules.

In management contexts, these differences can influence contract enforcement, negotiation strategies, and conflict resolution styles. Such practical dilemmas are discussed in depth in our training for intercultural management.

Practical RElevance for Communication & Negotiation Practices

Edward T. Hall’s ideas, such as high-context communication, are not merely academic concepts – they influence negotiations on a daily basis. Misunderstandings in this area can derail entire agreements. Applying these cultural models with intent in international negotiations, to minimize risks and strengthen strategic positioning, is a key component of Negotiation  programs.

Download: Trompenaars’ Seven Cultural Dimensions at a Glance

Cross-Cultural Models for Management and Leadership